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What We Do
Every service below has one job: bring you more leads, turn more of them into booked appointments, and make sure your marketing dollars come back with profit.
End-to-end systems that put booked jobs on your calendar — not form-fills from people shopping prices.
Search, Local Service Ads, and Performance Max — for service businesses that need calls this month, not a deck about Q3.
Facebook and Instagram, only when they actually work for your category. We'll tell you upfront if they don't.
Mobile-first landing pages with sticky click-to-call, schema-correct, sub-2.5s load. Same ad spend, more leads.
Own the local 3-pack and Google Maps in your zip code. GBP optimization, schema, citations, review velocity.
Speed-to-lead under 60 seconds, drip sequences, CRM routing, post-service review automation. The work most agencies skip.
Custom projects for established teams: multi-location expansion, in-house hiring, exit-prep marketing, ops consulting.
Pick your vertical. Real CPL benchmarks, channel mix, ad copy patterns, and the full playbook for your category.
Free 30-min call · Straight answers
Why ActionScale
We don't sell hours. We sell outcomes you can measure.
You should not wait months to find out if your marketing is working. Within the first few weeks, you should see whether the campaign is creating real opportunities: calls from people who need your service, quote requests, booked jobs, lower cost per lead, and a clear path to more profitable volume.
A lower CPL means nothing if the leads are junk. We track the numbers that actually matter: qualified calls, quote requests, booked jobs, wasted spend, and which campaigns deserve more budget.
Most agencies sell with strategy, then execute with guesswork. The handoff is where campaigns get weak, reporting gets vague, and nobody owns the outcome. We keep strategy, execution, tracking, and reporting connected, so every decision stays tied to qualified leads, booked jobs, and more revenue.
90-day average across active clients
Real Numbers, Real Clients
No vague "+200% growth" claims. Every case study has the exact starting numbers, the exact fixes we shipped, the exact dollar outcomes, and the timeline.
$9.4k/mo on broad-match Google Ads with no negative keyword discipline. Rebuilt the keyword tree, added LSA, fixed conversion tracking that had been quietly broken for 8 months.
Travis County took a hailstorm Tuesday morning. Most roofers waited weeks for their agency to spin up campaigns. We had geo-targeted ads live in 36 hours and a hail-zone landing page in 48.
Big spend on broad-match keywords sending traffic to a five-page WordPress site that loaded in 5.4 seconds. We split each treatment into a single-purpose landing page and added native scheduling.
vs. Typical Agencies
Owner to owner
"Phones used to ring four times a day in summer and basically never in winter. The marketing guy I had before couldn't tell me where my money was going. Switched to ActionScale in February. They killed two campaigns I didn't know were burning budget and fed the one that was actually booking jobs. By April we were turning work down. Hired our second tech in May."
"My old agency's answer to every question was 'the algorithm needs more time.' Same answer in month one and month nine. Mark had our ads running in seven days. First booked job came on day nine. What sold me wasn't the leads though, it was the report. He texts me every Monday. Three lines. I read it in twenty seconds. That is the whole report."
"Eighteen months and roughly forty three grand into two agencies before this. Got plenty of impressions. Got almost nothing I could trace back to a customer. A roofing buddy of mine told me to call ActionScale. They told me on the first call which two campaigns to kill. They were right. That alone saved me about eight thousand bucks a month."
"What I needed was someone to actually tell me where my money was going. The dashboards from my old guy were beautiful and totally useless. Mark builds it different. I get a Google Sheet with every dollar tracked back to a call or a no. Cost per lead is down fifty eight percent. The part I noticed first wasn't the savings. It was that I finally trust what I am reading."
"I run a roofing company. I do not have time to read dashboards. Mark sends me one text on Mondays. Leads, spend, what changed. That is it. Q1 over Q1 we are up forty one percent. The thing I respect the most is that he tells me when something is not working before I have to ask. That is a first for me with marketing people."
"Before ActionScale we were number seven on Google Maps. The first six were the same three competitors and three lead-gen middlemen. Six weeks in we were number one. Phones have not stopped since. I asked Mark how long it usually takes and he said it depends, then he showed me what he was doing every week to make it happen. Never had an agency walk me through anything before."
Investment
No hidden fees. No surprises.
Plan 1
$499 one-time setup fee
For businesses ready to launch a real paid advertising system fast.
Appliance Repair, Phoenix — 239 leads in month 1
Plan 2 — Most Popular
$799 one-time setup fee
Full growth system for businesses ready to scale leads and dominate their local market.
HVAC Houston — 78 leads + #1 map pack in month 1
Enterprise
Priced after we talk
Custom scale + Custom AI automation + Business scaling consulting. Built for serious growth.
Beauty Salon, La Jolla — 23 leads in month 1
Two years ago I started an appliance repair company. Like every owner I have ever talked to, the first thing I needed was a phone that rang. I called the agencies everyone calls. I sat through the same decks. Nobody could give me a real answer to a real question, and not one of them had ever actually run a service business with their own money.
So I ran the ads myself. I lost some money first. Then I built the tracking that finally told me the truth. Within a year my appliance repair company was booking thousands of jobs a month across nineteen US cities, and the only marketing channel was the one I built myself.
Other owners noticed. They asked me to run the same playbook on their accounts. That is how ActionScale started. I am still operating that home service business every single day. So when I run your account on a Wednesday morning, I am working off the same playbook that pays my own techs. Your campaigns are not a theory I am testing. They are a system I depend on.
My cell number is on every invoice. Text me, call me, email me. That is not a marketing line. It is the only way I know how to do this work.
No pitch attached. If you want to talk after, my cell is on every invoice.
FAQ
Straight answers, no fluff. If your question isn't here, text Mark at 619-953-8055.
In the time you read this, 12 people in your area just searched Google for what you sell. Who did they call? Let's make sure next time, it's you.
If we can't show you a clear path to more customers on the call, we'll tell you. That's the whole point.
About ActionScale
If you are clicking About after the home page, you are vetting us. Good. The rest of this page is the answer to the question you actually came here to ask.
The one thing nobody else can say
ActionScale is built and run by the same people who own and operate an appliance repair company. That company books over 3,000 jobs every month across 19 US cities. Every dollar we spend on Google Ads, every line of tracking we install, every weekly optimization we make on a client account is the same playbook we depend on for our own business.
If we get it wrong, our techs do not get paid. So we tend not to get it wrong.
That is the difference. Most agencies are guessing on your money because they have never had to run service business marketing on their own. We are not theorizing. We are operating. You are hiring people who are already doing the job for themselves, every single day.
The story, told fast
Two years ago we started an appliance repair company. Like every other home service owner, the first thing we needed was a phone that rang. We called the agencies everyone calls. We sat through the same decks everyone sits through. We left those calls knowing two things. One, we were not getting an answer to a single concrete question we had asked. Two, none of these people had ever actually run a service business with their own money.
So we ran the ads ourselves. We learned what every owner eventually learns. The buttons that work for an e-commerce store do not work for a phone call business. The metrics agencies brag about have almost nothing to do with the metrics that pay your techs. The "best practices" the platforms recommend are best practices for the platforms.
We figured it out by losing money first, then by building tracking that actually told us the truth. Within a year the appliance repair company was booking thousands of jobs a month across multiple cities, and the only marketing channel was the one we built ourselves.
Other owners noticed. They asked us to run the same playbook on their accounts. We said yes to a few of them. The few became a lot. ActionScale grew out of that. We are not a marketing agency that decided to chase service businesses. We are service business owners who built the agency we wished we could have hired.
What we hear on the first call
These are real lines from real first calls in the last ninety days. If any of them sound like you, the answer below is the one we have already shipped on someone else's account this week.
I keep paying agencies and my phone does not ring more than it did before.
Our answerYou are paying for impressions and clicks instead of qualified phone calls. Inside the first two weeks we rebuild your tracking so the only metric that moves your budget is a real call from a real customer. If a campaign is not producing those, we kill it the same week.
I have no idea where my marketing money is actually going.
Our answerYou get one Monday morning report that ties every dollar you spent to either a booked job or a known waste source. No twenty tab dashboard. No vague "the algorithm needs more time." Just the math, in plain English, every Monday.
I never get the senior person I met during the sales call.
Our answerYou only meet operators here. Nobody on our side is hiding behind a junior. The person who runs your account on a Wednesday morning is the same person who picked up the phone when you called about pricing.
It is month three and the campaigns still are not really live.
Our answerMost accounts ship inside ten business days. There is no discovery phase. There is no four week onboarding theater. Day one is audit, day five is launch, day ten is the first round of optimizations against real call data.
Every agency promises 10X. I just want my numbers to make sense.
Our answerBefore you ever sign anything, we send you a one page math sheet with your job value, your close rate, the cost per qualified lead we think we can hit, and the revenue that should produce. If those numbers do not pencil for your business, we say so on the call instead of selling you a contract.
I do not want to lose access to my own accounts again.
Our answerYour Google Ads, your Analytics, your Google Business Profile, your landing pages all stay in your name and on your billing from day one. If you fire us tomorrow, the entire system keeps running without us. That is not a perk, that is the whole point.
Why owners pick us
Most agencies sound the same on a sales call. The difference is what happens after the contract is signed. Here is what changes the day you start working with us.
Three thousand plus jobs every month across nineteen cities, all driven by the same playbook we run on your account. There is no closer relationship between a marketing team and the work than this one.
We run lean on purpose. A small team of operators plus the AI tools we built ourselves does the work of a fifty person agency, without the markups or the handoffs. You get more attention, faster decisions, lower fees.
Every campaign gets scored against booked jobs and revenue, never against impressions or clicks. If something is not paying back, we kill it. If it is, we feed it. The reports you get are the reports we run the company on.
Our terms are ninety, one hundred fifty, or three hundred sixty five days. Long enough for the work to compound. Short enough that the pressure to keep earning your business stays on us, where it belongs.
Google Ads, Analytics, Business Profile, landing pages. All of it on your billing, your access, your control. If you walk away tomorrow, the system keeps running. That is the only fair way to do this work.
If your numbers do not pencil, we say so on the first call. If your category is one where paid traffic does not work the way you have been told, we say that too. Saving you ninety days is more valuable than starting a campaign that was never going to deliver.
The numbers we run on
When we run your account, we look at our own service business numbers right next to yours. If something works on one, we test it on the other. If something stops working on one, we look for it on the other before it spreads.
Internal ops dashboard. Refreshed each Monday at 9 AM Pacific. If we stop earning these numbers, the page changes.
How we run the work
No discovery phase. No four week onboarding theater. Here is exactly what happens, in the order it happens, on every account we onboard.
Most of what is broken in service business marketing is the measurement. Before we touch a campaign we make sure we can read the scoreboard.
We do not run discovery campaigns. We run small versions of the campaigns that should work, then we feed the ones that prove it.
Budget moves toward whatever booked work, away from whatever did not. We do not chase low cost per click if those clicks never picked up the phone.
By month three the conversation moves from is it working to where do we put the next dollar. That is when most clients add a tech, a truck, or a second location.
Free tools we ship
Everything below is free. No signup wall. Your data does not leave your browser. We built these because the questions service business owners actually have are rarely the questions agencies want to answer.
Drop your website into the bot on our home page. Inside sixty seconds you have a twelve page audit covering site speed, ad conversion gaps, your Google Business Profile, schema, and the three highest leverage fixes for your category. The report goes to your inbox in plain English.
Four sliders. Budget, average job value, cost per lead, and close rate. The calculator tells you whether the campaign you are about to fund is supposed to work, before you spend a dollar. We built it because too many owners we meet have never had the math run honestly for them.
Real cost per lead ranges across twelve service categories, drawn from accounts we are running right now. So when an agency tells you they delivered a great cost per lead, you have a real number to compare it to. So when an agency tells you a category is expensive, you can decide for yourself.
Ask anything about scaling a service business. Pricing, channel mix, what to do when the phones go quiet in October. The advisor is trained on every playbook and weekly note from the accounts we have operated since 2019. It is free, anonymous, and opinionated.
Field notes · coming soon
No "10 tips for HVAC owners" content. No SEO bait. Just the strange, useful stuff we have learned running thousands of service business calls a month, written when the data is real. Drafted slowly. Published when it is worth reading.
In writing
If any of these slip on our watch, you get a full refund of that month's management fee. The point is not the refund. The point is that putting it on paper forces us to mean it.
Our terms are ninety, one hundred fifty, or three hundred sixty five days. Long enough for the work to compound. Short enough that we have to keep earning it.
Every line item on every invoice ties back to the booked job pipeline we built that month. If we cannot trace a dollar back to a job, we did not earn it.
You hired the operator. You talk to the operator. The phone number on your invoice is the same number that runs your campaigns and answers when something is on fire.
ActionScale · commitments last revised May 2026
Two ways to start
If you are ready to talk, the call is thirty minutes and we pull up your account on screen. If you would rather see something written first, the audit is sixty seconds and arrives in your inbox. Either way, no pressure and no pitch deck.
Our Services
Every service is built around one goal: more customers and more revenue for your business.
Real Results · Real Numbers
Google Ads Performance
Live dashboard snapshot — actual account trajectory, first 6 months.
ROI Calculator
Drag the sliders to see your projected numbers.
Integrations
No "rip-and-replace" headaches. We connect directly to the ad platforms, CRMs, and tools you already use.
We don't sell traffic. We sell booked jobs — engineered from the keyword all the way down to the phone ringing.
We bid only on keywords where buyers are already holding a credit card — "water heater repair tonight," not "plumbing tips."
Radius, ZIP, and city-hall-level targeting. Zero wasted spend on leads 90 minutes away that you'd never drive to.
Predictable weekly lead flow — not referral droughts and seasonal spikes. Works in your slowest month too.
No impressions. No reach. Only metrics that end in a ringing phone — managed by the person writing the ads.
New keyword maps, tight ad groups, 350+ negatives, and weekly bid adjustments. We rip out the waste before we scale the winners.
Google-verified placement above regular ads. Full setup, license/insurance verification, budget pacing — pay only for real calls.
Every Monday we prune losers, scale winners, refresh creative. You get a 5-line text with what changed and why — not a 40-page deck.
Sub-1.5s load, sticky phone number, trust above the fold, 3-step form. Engineered with the exact patterns that convert service traffic.
Fast. Mobile-first. Sticky call button. Social proof where it matters. Every pixel earns its place on the page.
One page, one offer, one CTA — matched to ad copy word-for-word. Most clients see 2–4× the home-page conversion rate.
Live-traffic tests on headlines, offers, forms, hero. Most clients pull 20–40% more leads from the same spend in 90 days.
Four-part local system: profile, rankings, reviews, citations. Most clients land the #1 map-pack slot inside 90 days.
Full build-out, weekly posts, Q&A, service categories, photo updates. Engineered to feed the map-pack algorithm daily.
We rank you for the searches that actually pay — service + city combos, "near me" queries, and high-intent modifiers.
Automated text-after-job requests, smart filtering, and response templates. We turn happy jobs into 5-star proof that ranks.
We audit, fix, and build 50+ NAP-consistent citations across Yelp, BBB, Angi, and industry directories — the trust signals Google rewards.
We'll figure out the right mix in a free 30-minute growth call.
Why ActionScale
Most agencies sell reports. We build the machine that makes your phone ring.
The Switch
Your Options
Lean team. Real accountability.
Slow. Expensive. Vague.
Costly. Hard to hire.
Cheap. Risky. No backup.
Owner Voices
"Went from 8 leads a month to 34 in 60 days. He actually picks up the phone."
"First agency that could tell me my cost per booked job, not just cost per click."
"$4k/mo with nothing to show. Mark cut it to $2,400 and tripled the calls."
"I've fired three agencies. This one made the phone ring in week two."
"Website live in 9 days. First lead on day 10. I was done with marketing before this."
What Makes Us Different
Don't just take our word for it — here's what our clients actually said.
Not 4–8 weeks. Ads running, leads flowing, fast.
"I signed on a Tuesday. We had ads live by the next Monday. My old agency took 6 weeks just to 'plan.'"
Impressions and clicks don't pay your bills. Leads do.
"My last agency reported '87k impressions.' Mark reports booked jobs and revenue. That's it. Night and day."
We don't do ecom, SaaS, or B2B. Just owners like you.
"Mark knew my business better than I did. He'd worked with 40+ contractors — he wasn't learning on my dime."
Ads, SEO, web, analytics — no vendor handoffs.
"Before, I had 3 vendors blaming each other when things broke. Now I text one person. Stuff just works."
Live dashboard. Every click, call, and cost — visible.
"I can watch our ad spend in real time. Every call we book, I know what it cost to book it. No more guessing."
Fixed 90/150/365-day terms. We earn the next renewal by performing on this one.
"I committed to 90 days. I'm 14 months in because the results keep coming — that's the only reason I renewed."
We'll show you your market data, your competitors' gaps, and where the leads you're missing are hiding.
From the Trenches
Free tools and playbooks from 490+ campaigns. Use them yourself — or let us plug them in this week.
Free Tools
Real tools we use on paying accounts. Free for you — no email wall.
Know the exact maximum you should pay per lead before your ads start losing money.
The exact checklist we run on every new account. Catch the 5 most common budget leaks in 20 min.
Paste your URL. Get a conversion score across 12 criteria — and the 3 fixes with highest lift.
Starter list for HVAC, plumbing, roofing, electrical, legal. Copy, paste, save thousands.
Top Tactics
Pulled from 490+ campaigns. Everything else is noise.
Broad match bleeds 40–60% of spend on irrelevant searches. Start tight, open up only on proven winners.
Dedicated landers convert 3–5× better than your homepage. Kill the nav. One offer, one button.
Every 1s of delay = ~7% of conversions gone. Fix mobile speed before scaling any budget.
Optimized Google Business Profile nearly doubles conversion vs. a default listing. Free money.
20–40% of inbound calls go unanswered. That's your real lead problem — not your ads.
Most leads need 2–3 touches. A $5/day retargeting line item prints money against your warm traffic.
If your reports lead with CTR, fire the agency. Track booked jobs and dollars, full stop.
5-day sequences lift close rates 40–60% on the same lead volume. Free lift for most accounts.
30 minutes. We pull your account, your competitors, and your market — live. You leave with a real plan, whether you hire us or not.
Book My Free Audit →Get In Touch
Tell us about your business. We'll build a clear growth plan and show you exactly how we'd help — free, in 30 minutes.
No pitch. No pressure. Just a live look at your market, your competitors, and what's costing you leads right now. Quick form first so we walk in prepared, then you pick a time.
Start the form →Typically responds within 2 hours during business hours · Mon–Sat 8am–7pm PT
