Physical Therapy practices have higher CPL inflation than most service categories — broad keywords, generalist landing pages, and weak offers compound. We fix offer first, then ads. Most clients see CPL drop 30-50% within 60 days while maintaining patient quality.
Industry Benchmarks · Q1 2026
Numbers averaged across ActionScale clients plus public Google Ads benchmark data. Variance based on metro size, competition density, and seasonality.
What we see on every audit
If your current marketing is doing any of these, you're paying for results you'll never see. None of them are your fault — they're the default settings most agencies leave on because they're optimizing for retainer revenue, not your phone ringing.
Physical Therapy practices need a clear front-door offer for new patients. "Schedule a Consultation" doesn't cut it. Specific dollar offers ("$99 new patient exam," "Free consultation + first visit assessment") drop CPL 30-40% and pre-qualify the patient.
Most physical therapy prospects bounce when insurance acceptance isn't clear above the fold. List 10-15 insurance providers as logos near the booking CTA. "In-network with [carriers]" reduces price-anxiety and increases conversions.
Physical Therapy practices often run ads for specific procedures but land visitors on generic homepages. Build dedicated pages per service. Patients searching for a specific concern need to immediately see that you handle that exact issue.
Free Tool · Built for Physical Therapy
Our AI runs the same diagnostic on your site that we'd run before a paid engagement. No email gate, no calendar pop-up, no waiting. Paste your URL, get a real number.
The free Quick Score reads your homepage exactly the way a Google bot would.
Pulls your GBP, checks your local SERP, scores you on 6 spec-weighted categories.
Score out of 100, top 3 leaks, top 3 fixes, est. monthly revenue gap.
After the free score, you'll be offered the $14 deep audit with named competitors + screenshot evidence + a ranked fix list.
Seasonality
January spikes (new year health resolutions, insurance reset). Pre-summer (cosmetic procedures). Pre-school (back-to-school checkups). End-of-year (insurance flex spending).
Most agencies run your campaigns the same way in March as they do in July. That's how you blow budget. Smart bidding, ad copy variation, and landing page emphasis should shift with the demand patterns specific to physical therapy.
Real Numbers · Real Clients
Real businesses we've worked with. Real before-and-after numbers. The library is growing — full case studies move into our resources section as clients sign off on publishing their numbers.
Physical Therapy engagement. Full case study moves live once client approves publishing.
Physical Therapy engagement. Full case study moves live once client approves publishing.
Physical Therapy engagement. Full case study moves live once client approves publishing.
Industry FAQ
Free Resources
Free tools and learning resources for physical therapy owners. Live on the home page in the resources section and growing weekly.
Paste your URL, get a real 100-point score with physical therapy-specific findings in 15 seconds.
Top 5 named competitors in your zip, their actual ad copy, fix list ranked by revenue. 30-min delivery.
Input your ticket size + close rate, get your target CPL and physical therapy benchmark. The math your old agency never did out loud.
Related Industries
Score your site free. The $14 deep audit comes right after — named competitors, screenshot evidence, ranked fix list. Or book a 30-min call if you want me to walk through your numbers live.