Most agencies hide pricing because they price-discriminate based on what they think you'll pay. We don't. The numbers below are the numbers. The Done-For-You retainer has a range because scope varies, but we'll quote you exactly on a 30-min call before you pay anything.
Real score in 15 seconds. No email gate, no calendar pop-up. Just paste your URL.
One-time. Delivered in 30 minutes. The audit owners doing $500K+/yr keep ordering before they hire us.
Weekly competitor + site monitor. Catch every move in 4 hours, not 4 weeks.
Full marketing stack, flat retainer. No percentage of ad spend. The retainer most owners settle into after the audit.
The Honest Pricing Breakdown
Three variables. We're transparent about all of them. No "let me check with my team" stalling, no scope creep, no surprise invoices.
Bigger ad budgets need more campaigns, more A/B testing, more reporting. We charge a flat fee, not a percentage — but the flat fee scales with the work involved. $1,000/mo ad spend usually fits the $500/mo retainer. $10K/mo ad spend usually fits the $1,500/mo retainer.
A residential cleaning company has 8–12 high-intent keywords and a clean LSA path. A personal injury law firm has 200+ keywords, a 90-day decision cycle, and competitors spending $200/click. Same retainer, very different workload. We price for the complexity of your vertical.
Just Google Ads management is on the lower end. The full stack (Google Ads + LSA + landing pages + CRO + tracking + monthly reporting + content) is on the higher end. You can start narrow and expand, or start full and trim — same retainer either way.
The 30-min call gives you an exact number. No hidden setup fee. No "let me check with my team" stalling.
vs Typical Agencies
Typical agencies bury their economics. Here's the honest comparison so you can decide.
| ActionScale | Typical Agency | DIY | |
|---|---|---|---|
| Setup cost | $0 | $1,500–$5,000 | $0 |
| Monthly retainer | $500–$1,500 flat | $2,500–$10,000 | $0 |
| Ad spend markup | 0% | 10–20% management fee | 0% |
| Audit cost | $14 | $300–$2,000 | Hours of your time |
| Time to first ad live | 7–10 days | 4–8 weeks | Depends on you |
| Direct access to operator | Mark's cell | Account manager | Yourself |
Pricing FAQ
Percentage models punish you for scaling and reward us for spending more — even when that's not the right call. We'd rather get paid the same to save you money on a campaign than profit from running it bigger. Our retainer is flat. Your ad spend is your money. We don't touch it.
We do project-based work for things like landing-page builds ($1,200–$2,500 per page depending on complexity), tracking + GA4 setup ($800 flat), or a 30-day Google Ads launch sprint ($1,800 flat including the first month of management). Email me if you're looking for something specific — most owners end up wanting the retainer, but I'll honestly tell you when project-based is the right call.
Local service businesses usually spend $1,000–$5,000/mo on Google Ads to see meaningful lead flow. Below $1,000/mo, the data is too thin to optimize. Above $5,000/mo, you're scaling — and that's when our radar/reporting earns its keep. We'll project this exactly during the scoping call based on your average ticket and close rate.
It depends on the project. We can take it on as custom work and quote you a flat price after the scoping call — pricing varies based on scope, timeline, and complexity. Our core focus is lead generation (Google Ads, LSA, landing pages, conversion, tracking, SEO), but for the right project we'll bring in trusted designers and producers and bundle it under one transparent quote.
Yes. On the scoping call I'll share two anonymized invoices — one $500/mo client, one $1,500/mo client — and walk you through exactly what each line item bought them and why. No NDAs needed; the numbers are anonymized but real.
30 minutes on a call. I'll tell you the exact retainer for your situation. If we're not the right fit, I'll tell you that too — and point you to someone who is.
