Resources · Articles

Articles for
Service Business Owners.

Weekly articles on Google Ads, Local SEO, conversion optimization, and the systems that actually move the needle for service businesses. No fluff, no AI-generated word salad — just operator-written tactics you can apply this week.

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Categories.

  • Google Ads — match-type discipline, LSA setup + dispute workflow, Performance Max for service businesses, negative keyword strategy, ad copy frameworks.
  • Local SEO — GBP optimization, schema markup, service-area pages, citation cleanup, local-pack ranking factors.
  • Conversion Optimization — landing page audits, form optimization, mobile-first design, trust signals, A/B testing for small-budget service businesses.
  • Industry Trends — quarterly state-of-X reports for HVAC, plumbing, dental, med spa, legal, and more — original data from our internal client base + public benchmarks.
  • Operator Stories — interviews with service business owners on how they grew. The real story, not the LinkedIn version.

Coming soon — first 10 articles.

  • 1. "Why your Google Ads cost $4 per click (and how to fix it in 30 minutes)"
  • 2. "I audited 50 HVAC websites — here's the #1 mistake"
  • 3. "LSA after disputes: how to get to a $32 effective CPL in plumbing"
  • 4. "The 6 fields that should be on every service business landing page (and the 4 that shouldn't)"
  • 5. "Speed-to-lead: why 5 minutes vs 30 minutes is a 21x difference"
  • 6. "GBP photos: I added 50 photos to a client's GBP and call volume went up 38% in 60 days"
  • 7. "Match type discipline: the difference between $80 CPL and $200 CPL"
  • 8. "Why Meta ads work for med spas and not HVAC (and how to tell which side you're on)"
  • 9. "The post-service review automation that doubled one client's review velocity"
  • 10. "How we structure our 60-day CPL guarantee (and why most agencies won't)"

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