Industries · 100 Verticals
CPL benchmarks. Channel mix that works. Seasonality. Ad copy patterns that actually convert in your specific vertical. Pick yours below — every page has the real playbook.
Time-sensitive, urgency-driven, mobile-heavy. Google + LSA dominate. Meta wastes money. Same-day messaging on the landing page is non-negotiable.
Same-day, emergency, replacement
View playbook →Drain, leak, water heater, sewer
View playbook →Repair, replacement, storm
View playbook →Panel, EV charger, emergency
View playbook →Same-day diagnostic + fix
View playbook →Spring, opener, emergency
View playbook →Recurring, deep, move-out
View playbook →Lawn, design, irrigation
View playbook →Weekly mow + maintenance
View playbook →Removal, trim, stump grinding
View playbook →Maintenance + repair
View playbook →Residential + commercial
View playbook →Residential, commercial, auto
View playbook →Multi-service, quick jobs
View playbook →Interior + exterior residential
View playbook →Install, repair, finish
View playbook →Install, refinish, repair
View playbook →Energy-efficient install
View playbook →Spray foam, blown, batt
View playbook →Pour, repair, decorative
View playbook →Install, repair, replacement
View playbook →Wood + composite design build
View playbook →Stabilization, leveling
View playbook →Basement, crawl space
View playbook →Hauling, demo, cleanout
View playbook →Higher LTV, longer decision cycle, trust-heavy. Specific patient offer + insurance signal + service-specific landing pages = the difference between $130 and $60 CPL.
New patient, cosmetic, ortho
View playbook →Braces, Invisalign, retainers
View playbook →Botox, fillers, laser, body
View playbook →Back pain, sports, accident
View playbook →Eye exams, contacts, frames
View playbook →Wellness, surgery, urgent
View playbook →Therapy, counseling, psych
View playbook →Recovery, post-surgery
View playbook →Medical + cosmetic skin
View playbook →Cosmetic procedures
View playbook →Children's health
View playbook →Sinus, hearing, allergies
View playbook →Foot and ankle care
View playbook →Hearing aids, testing
View playbook →Traditional and modern
View playbook →Long sales cycle, high case value. The whole game in legal marketing is fit, not flow. Match-type discipline matters more here than any other vertical.
All practice areas
View playbook →Auto, slip, malpractice
View playbook →Divorce, custody, support
View playbook →DUI, felony, misdemeanor
View playbook →First offense, repeat, CDL
View playbook →Wills, trusts, probate
View playbook →Contracts, formation, disputes
View playbook →Visas, green cards, citizenship
View playbook →Chapter 7, 13, business
View playbook →Transactions, disputes
View playbook →Injury claims
View playbook →Long sales cycle. Niche positioning beats generalist messaging 3:1. LinkedIn presence + content marketing matter more than search ads at the high end.
Tax, bookkeeping, payroll
View playbook →Individual + small business
View playbook →Wealth, retirement, fiduciary
View playbook →Auto, home, life, business
View playbook →Purchase, refi, jumbo
View playbook →Residential + commercial
View playbook →Residential + commercial
View playbook →Structural, civil, MEP
View playbook →Mobile + traditional
View playbook →Small business + freelance
View playbook →Highest local intent, mobile-heaviest category in service business (87% mobile). GBP + reviews drive 60% of inbound. Skip Meta, double down on Google + GBP.
General mechanic + specialty
View playbook →Collision, paint, dent
View playbook →Sales, mounting, balancing
View playbook →Interior, exterior, ceramic
View playbook →On-site repair
View playbook →Windshield, ADAS
View playbook →Brake repair + replacement
View playbook →Auto, manual, CVT
View playbook →Quick service + maintenance
View playbook →Diagnostics, alternators
View playbook →Visual-first categories. Instagram drives discovery, online booking drives conversion. Loyalty programs drive 60% of revenue at scale.
Cut, color, treatment
View playbook →Men's grooming
View playbook →Manicure, pedicure, gel
View playbook →Deep tissue, sports, prenatal
View playbook →UV + spray tan
View playbook →Extensions, lifts, tinting
View playbook →Body + facial waxing
View playbook →Facials, body treatments
View playbook →1-on-1 + small group
View playbook →Vinyasa, hot, restorative
View playbook →Portfolio-driven discovery. Customers buy from photos. Strong GBP + visual gallery + clear pricing structure = the win.
Wedding, family, brand
View playbook →Local + long-distance
View playbook →House, driveway, deck
View playbook →Residential + commercial
View playbook →Steam, dry, stain removal
View playbook →Water, fire, mold
View playbook →Events, weddings, corporate
View playbook →Weddings, corporate, social
View playbook →Weddings, parties, corporate
View playbook →K-12, test prep, college
View playbook →Piano, guitar, voice
View playbook →Teen + adult licensing
View playbook →Obedience, behavior, puppy
View playbook →Dog + cat grooming
View playbook →Sophisticated B2B + high-ticket residential. Customers research extensively. Case studies + technical authority + direct outreach beat ads.
If you sell expertise + time to local customers, we know the playbook. Drop us a line and we'll tell you straight whether we're the right fit.
Tell us about your businessThe free score knows your industry. After it runs, you'll be offered the $14 deep audit — named competitors in your zip, real screenshot evidence, fix list ranked by revenue.