Most window replacement owners we audit are paying 40-70% more per lead than they should. Their agency has them on broad-match Google keywords with no negatives. We fix that and move budget to the channels that actually print revenue: LSA, Google Search, GBP optimization, and a tight conversion funnel.
Industry Benchmarks · Q1 2026
Numbers averaged across ActionScale clients plus public Google Ads benchmark data. Variance based on metro size, competition density, and seasonality.
What we see on every audit
If your current marketing is doing any of these, you're paying for results you'll never see. None of them are your fault — they're the default settings most agencies leave on because they're optimizing for retainer revenue, not your phone ringing.
Most Window Replacement sites have hero copy like "Quality service since 1995" — that doesn't create action. Customers shopping window replacement services are usually solving an active problem and want to see same-day or fast-response messaging above the fold. Update your hero copy to lead with urgency, specific service names, and a phone number.
Window Replacement businesses leave 30-50% of free traffic on the table by neglecting GBP. Add 30+ photos, weekly Google Posts, complete service categories, seeded Q&As, and proactive review collection. The lift in GBP-driven calls typically shows up within 30-45 days.
Sending all traffic to a generic homepage = quality score and conversion penalty. Build dedicated landing pages per service offering. Each page targets specific keywords, addresses specific customer concerns, and has a tailored CTA. Per-service pages convert 35-55% better than generic homepages on the same ad spend.
Free Tool · Built for Window Replacement
Our AI runs the same diagnostic on your site that we'd run before a paid engagement. No email gate, no calendar pop-up, no waiting. Paste your URL, get a real number.
The free Quick Score reads your homepage exactly the way a Google bot would.
Pulls your GBP, checks your local SERP, scores you on 6 spec-weighted categories.
Score out of 100, top 3 leaks, top 3 fixes, est. monthly revenue gap.
After the free score, you'll be offered the $14 deep audit with named competitors + screenshot evidence + a ranked fix list.
Seasonality
Demand patterns vary by metro and service mix. Run a 12-month historical analysis on your booking data to identify your specific peak/trough patterns, then bid budget accordingly. Most window replacement businesses have at least one underutilized seasonal pre-sell window.
Most agencies run your campaigns the same way in March as they do in July. That's how you blow budget. Smart bidding, ad copy variation, and landing page emphasis should shift with the demand patterns specific to window replacement.
Real Numbers · Real Clients
Real businesses we've worked with. Real before-and-after numbers. The library is growing — full case studies move into our resources section as clients sign off on publishing their numbers.
Window Replacement engagement. Full case study moves live once client approves publishing.
Window Replacement engagement. Full case study moves live once client approves publishing.
Window Replacement engagement. Full case study moves live once client approves publishing.
Industry FAQ
Free Resources
Free tools and learning resources for window replacement owners. Live on the home page in the resources section and growing weekly.
Paste your URL, get a real 100-point score with window replacement-specific findings in 15 seconds.
Top 5 named competitors in your zip, their actual ad copy, fix list ranked by revenue. 30-min delivery.
Input your ticket size + close rate, get your target CPL and window replacement benchmark. The math your old agency never did out loud.
Related Industries
Score your site free. The $14 deep audit comes right after — named competitors, screenshot evidence, ranked fix list. Or book a 30-min call if you want me to walk through your numbers live.