Solar Installation businesses serve sophisticated customers (often B2B) who research extensively before engaging. Most marketing under-invests in case studies, technical authority content, and direct outreach. The right mix scales rapidly.
Industry Benchmarks · Q1 2026
Numbers averaged across ActionScale clients plus public Google Ads benchmark data. Variance based on metro size, competition density, and seasonality.
What we see on every audit
If your current marketing is doing any of these, you're paying for results you'll never see. None of them are your fault — they're the default settings most agencies leave on because they're optimizing for retainer revenue, not your phone ringing.
Solar Installation businesses competing on price lose. Specialty positioning (specific industry, specific certifications, specific equipment) wins. Customers who need specialized work pay 50-100% more for trusted specialists vs generalists.
Commercial customers have completely different needs (insurance, scheduling, project size) than residential. Most solar installation businesses serve both with one funnel. Build dedicated /commercial and /residential paths with appropriate copy and case studies.
solar installation customers buy on demonstrated capability. A portfolio with 30+ completed projects (photos + scope + timeline) closes 3x more deals than text-only positioning. Especially for high-ticket B2B work.
Free Tool · Built for Solar Installation
Our AI runs the same diagnostic on your site that we'd run before a paid engagement. No email gate, no calendar pop-up, no waiting. Paste your URL, get a real number.
The free Quick Score reads your homepage exactly the way a Google bot would.
Pulls your GBP, checks your local SERP, scores you on 6 spec-weighted categories.
Score out of 100, top 3 leaks, top 3 fixes, est. monthly revenue gap.
After the free score, you'll be offered the $14 deep audit with named competitors + screenshot evidence + a ranked fix list.
Seasonality
solar installation demand correlates with construction and capital project cycles. Spring/summer typically peak. Plan campaigns around your customers' planning cycles, not the calendar.
Most agencies run your campaigns the same way in March as they do in July. That's how you blow budget. Smart bidding, ad copy variation, and landing page emphasis should shift with the demand patterns specific to solar installation.
Real Numbers · Real Clients
Real businesses we've worked with. Real before-and-after numbers. The library is growing — full case studies move into our resources section as clients sign off on publishing their numbers.
Solar Installation engagement. Full case study moves live once client approves publishing.
Solar Installation engagement. Full case study moves live once client approves publishing.
Solar Installation engagement. Full case study moves live once client approves publishing.
Industry FAQ
Free Resources
Free tools and learning resources for solar installation owners. Live on the home page in the resources section and growing weekly.
Paste your URL, get a real 100-point score with solar installation-specific findings in 15 seconds.
Top 5 named competitors in your zip, their actual ad copy, fix list ranked by revenue. 30-min delivery.
Input your ticket size + close rate, get your target CPL and solar installation benchmark. The math your old agency never did out loud.
Related Industries
Score your site free. The $14 deep audit comes right after — named competitors, screenshot evidence, ranked fix list. Or book a 30-min call if you want me to walk through your numbers live.