Case study · 45-day engagement
A Tampa landscaping owner had been running the same playbook for nine years: yard signs in three subdivisions, vehicle wraps, and door-hangers in spring. The marketing was working. The cost per booked job had quietly tripled because the signs were attracting tire-kickers and the door-hangers were getting tossed.
The challenge
This owner was not asking for a digital agency. He was asking why his marketing felt more expensive every spring even though he was doing exactly what he had always done. We were the third agency he had talked to and the only one who said "let me look at your sign locations first."
When we measured the actual conversion of his existing channels:
The previous "digital agency" he had talked to wanted a $2,800 setup fee plus $1,200/mo to "rebuild his digital presence." We told him to keep the signs that were working, drop the worst-performing ones, and reallocate the savings to LSA.
The plan
Mapped every existing yard sign location to a booked job. 17 locations had produced 9 of the 11 monthly bookings. The other 14 locations had produced 2. We pulled signs from the 14 underperformers and saved $620 a month immediately. We left the 17 productive locations and added 6 more in similar areas.
Tampa is a competitive LSA market for landscaping but the owner had clean licensing, $1M general liability, and 187 GBP reviews. Application cleared in 8 days. We bid on lawn care, irrigation, and tree service initially.
Single page covering the three big spring services (mulch, fertilization, tree trimming) with pricing transparency, a calendar embed for service requests, and the geographic service area. The page exists for the LSA traffic to land somewhere coherent.
Added missing service categories, posted weekly with before/after photos of completed jobs, set up the review-request SMS bot. Reviews climbed from 187 to 219 in 30 days.
Kept door hangers but only in the zip codes where LSA was producing the most leads. Cost per door went up but the conversion rate doubled because the offer was more relevant to the local mix of homeowners we were already converting on Google.
AI tools we used
We do not pretend the work happens by hand. Three of our internal tools are the reason this engagement moved as fast as it did. Each of them replaces what used to be days of human time.
Plots every yard sign against booked job address records, builds a heat map of which locations actually produce work. Found $620/mo of waste in week one.
Pre-built application packets for residential service businesses. Cuts LSA approval from 3 weeks to 8 days.
Texts patrons after each completed job with a one-tap review link. 38% of jobs convert into a review within 48 hours.
The execution
| Week | What we shipped | What moved |
|---|---|---|
| Week 1 | Sign location ROI audit, 14 underperformers pulled | $620/mo of waste killed immediately |
| Week 1-2 | LSA application + supporting docs | Approved by day 8 |
| Week 2 | Spring services landing page live, LSA traffic begins | First LSA-booked job by day 11 |
| Week 2-3 | GBP cleanup, posting cadence, review SMS bot | Reviews climb 187 → 219 |
| Week 4 | Door-hanger zip-code pivot | Door-hanger CVR doubles |
| Week 6 | LSA cost per lead settles at $4.20 | 3.0× more booked jobs at same monthly spend |
The numbers
The 3× lift in booked jobs came from:
Total spend stayed the same. The mix changed. The owner had not understood that "digital marketing" did not mean throwing out the playbook that had been working for nine years. We added a channel and trimmed the noise from the channels that were already there.
I told the last guy I did not need a website rebuild. He told me he could not help me. ActionScale looked at my actual signs first. That is when I knew this was different.
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